I caught the, “So God made a Farmer, ” Superbowl Ad a day after the big game. Ads have always fascinated me, in many ways they are the ultimate short film but the bottom line is, they’re there to sell product and regardless of the emotions they stir or the controversy they create that is their bottom line. The Dodge Ad as far as effectiveness goes is firing on all cylinders and the photography is top notch.
Of course the Ad uses the word God, which a bunch of people objected to. Me, I’m an Atheist but that does not mean I’m against religious expression or acknowledgement there may be a higher being. Paul Harvey was a Conservative and a Christian, for him to use God in the Ad’s attached speech is not only right, it’s expected and it’s contextual so people please calm down. No matter what you think of the song, the message remains the same. Last time I looked, a big part of the Midwest was solidly Christian in it’s religious bent. I’m willing to bet Dodge will sell a lot of product there in the coming months.
There’s a lot of talk about how not many of the types of farms like the ones pictured in the ad remain anymore, how most are big corporate run operations. Sure, a lot of independent farmers have disappeared but all of the pictures taken for the ad are recent, so it’s obvious some still remain. You can read about the experience of one of the photographers here.
Farming is a tough job, I knew at ten years old, it wasn’t for me. Lying on damp grass trying to pull a Lamb at three in the morning aids in that decision greatly. Though maybe if we’d been farming in Canada on our land and not in Scotland on the, “Laird’s,” land perhaps I’d feel different about it.